Masonite Launches 800 sq ft of Visual Impact Campaign
An average midsize home has approximately 24 interior and exterior doors. Assuming each door has 17 square feet of surface area, that’s equivalent to 800 square feet of design opportunity throughout the home. No one would build an 8 foot high by 100 foot long wall without carefully considering its visual impact on the home. Similarly, the doors throughout the home should be given the same level of attention. Here in New England, builders often automatically reach for the tried-and-true 6-panel door when building a new home. The purpose of Masonite’s 800 sq ft of Visual Impact campaign is to encourage builders and homeowners to consider the style of the home when choosing their door package and to explore the wide spectrum of doors available today.
LEARN MORE IN THIS VIDEO FROM MASONITE:
“The transition between rooms is as important as the room. It’s part of taking a holistic approach to design and looking at every element.”
Beth Taylor, trend forecaster
DON'T STOP AT THE FRONT DOOR
Doors play a vital role in how a home looks and feels. Masonite and Horner want to help builders, architects, and homeowners truly understand how to leverage one of the largest design elements in the home through the power of style, trend and inspiration. Horner can help you discover how doors can be a defining and dynamic element throughout your home.
VIEW THE 2018 VISUAL IMPACT BROCHURE:
High School Artists Paint 800 sq ft of Masonite Doors
Masonite partnered with Blake High School’s (Tampa, FL) visual arts program for an “Open to Extraordinary” art project where students were tasked with painting 24 doors as part of Masonite’s display at the 2018 International Builders’ Show (IBS) in Orlando this past January. The doors illustrated the 800 square feet of visual impact doors can provide to homes, and trade show attendees were able to learn about each student’s inspiration behind their individual door designs.
SEE WHAT THE STUDENTS CREATED:
“In partnering with these incredibly talented art students, we created 800 square feet of visual impact to demonstrate the design significance that doors can have in a home”
Lorena Morales, Masonite Visual Marketing Director